Erica Doo | Home

UX is My Craft.
Product is my Mindset.

Wearing multiple hats across UX, strategy, and product, I bring a holistic perspective that elevates both user experience and business impact.

View my projects

More about me

Projects

Designing for End to End Contract Management

Automated contract management with real-time insights, achieving 100% task completion and a successful MVP beta release, while reducing manual effort and boosting efficiency

Designing Load Status Tracking for Freight Visibility

A real-time tracking experience that reduced manual check-ins by 60% and helped operators identify at-risk shipments 3× faster using geofencing and live status indicators

A Seamless AI-Powered Visual Experience with Lensa

Redesigned Lensa’s Magic Avatar experience to boost user trust by 6%, improving transparency and user control with clear AI explanations, opt-out options, and real-time feedback features.

Tools under my Hats

Figma

Adobe XD

Zeplin

Adobe Illustrator

Blender

Adobe Photoshop

Hotjar

Google Analytics

Miro

Airtable

Notion

Jira

Trello

Monday

Clickup

Confluence

HTML/CSS

Javascript

Webflow

Squarespace

Wix

What my teammates say...

She’s a fantastic collaborator—always open to feedback, proactive in solving challenges, and an excellent bridge between design and development. Her work not only enhanced our product’s usability but also improved overall team efficiency.

Paul Catuna,

Full Stack Developer

What stood out most was her approach to problem-solving, in which she conducted thorough qualitative and quantitative research, ensuring every design decision was backed by data and user insights.

Matan Darey,

Product Manager

Her work wasn't just a set of screens where you'd have to figure out the color codes, for example. Erica provided everything you needed: flows, color codes, font sizes, margins, etc.

Cristi Marci,

Front End Developer

She led the redesign of the main dashboard for Wave TMS’s SaaS Broker App, which significantly improved efficiency by 30%. Additionally, her work on data integration projects directly contributed to a meaningful increase in our customer base.

Hunter Burke,

Product Manager

Beyond her design skills, Erica is a great collaborator who works well with cross-functional teams. She has also stepped up to take on additional product responsibilities when needed, demonstrating adaptability and problem-solving skills.

Gabriel Felvinczi,

Devops Engineer

Beyond her design skills, Erica is a great collaborator who works well with cross-functional teams. She has also stepped up to take on additional product responsibilities when needed, demonstrating adaptability and problem-solving skills.